Simon Frouws

'Uncle John' Wine Label

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'Uncle John' Wine Label the famous frouws illustration label wine label wine worker labour banner cartouche south africa etching engraving woodcut typography vintage antique simon frouws

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Close-up crop of a wine label I'm developing. It's a tribute to one of the real farm workers, Oom Jan ('Uncle John') who toils tirelessly behind-the-scenes. I used excerpts from an interview conducted with him on the front label. Gems like "Farming has been in my blood from the day that I was born." Honesty always trumps marketing BS! :-)

As he's a God-fearing man, the etching shows him in his Sunday best.

Style inspired by Victorian broadsides, to lend gravitas. See attached.

Hope you like!

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