Laura Dirzyte

Logo and Business Card design

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The brand identity design for a private cleaning business was informed by the target clientele - upper class large home owners. The client disliked the poor graphic style common in cleaning service communication with no presence of visual hierarchy or portrayal of cleaning ladies as cartoon characters.

The brief was to form a visual language that clearly delivers ethos of the business - providing personalised cleaning services with meticulous attention for each home.


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