New Website for FinTech Startup: How It Works Section

Hello friends!

We keep sharing designs we created here at Zajno for our friends from bZx, a cool startup that specializes in decentralized margin trading. What you see above is a part of ‘How it works’ section that tells about long positions in an illustrative and visually compelling way.

Goals
As bZx is a business that takes some pretty complex financial instruments, and makes them more accessible, their website was to play a key role in helping to break down the barriers to understanding their product. Besides, bZx didn’t just want a nice storytelling, illustrative website, they also wanted a significant dose of wow-factor. And that’s what sparked our interest!

Approach
Having done the research and prototyping, we started experimenting with the design, trying out different solutions until we came up with the one that met all the requirements. As soon as the designs were ready, the development stage began which was even more challenging. We set ourselves the goal of completely shutting the door on ‘low-quality content’. That meant no GIFs and no PNGs, only SVG and programmed animations. We also tried applying fluid-responsive layout for the first time, and we’ve got to say we’re fascinated with the result.

Results
As a result, we ended up with a truly storytelling website, united by a single theme, telling a compelling visual story using animation. Besides, the website is pretty original and from what we heard it does create wow-effect :) It also has good performance: ~95/100 according to Chrome Developer Tools and Lighthouse. And the last, but not the least, this project taught us a bunch new things and sharpened skills we already had, which is always cool!

There are many more interesting things to tell about this project, and we’ll do it in our new Medium article which is coming really soon! Stay tuned! Share your feedback! And have an awesome day!

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