Freight First - LogoCore Thirty Logo Challenge

Brief:

We have a really important project at Freight First that needs your immediate input. The entire company is pitching a new roadmap for investors tomorrow, and we need a logo design to solidify the presentation. It’s last minute, but we know you’re the best designer for the job.

Our company is an intermediary freight broker between a shipper who has goods to transport and a trucking company who has the capacity to move their product from point A to point B. There are plenty of brokerages out there already, but we specialize in finding optimal routes for sensitive cargo that requires ongoing monitoring and comprehensive insurance coverage.

The entire company is built on the foundations of trust and security with our clients, and the logo design has to reflect these core values. It needs to be a design that gives viewers a sense of trust that their delivery is handled by professional agents that understand how to transport cargo using safe and secure practices.

I attached a few references that describe our target visual aesthetic.

We’re not looking for a logo that is eye-catching or even colorful. It just has to convey the company’s industry experience and professional services. Ps: I’m not opposed to the idea of replacing the ‘First’ in our company name with the number ’1’.