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The People's Cup Microroastery does everything by hand, including screen printing onto their coffee packages. I wanted the design to be simple, but noticeable, and easy to reproduce. The solution: A label that allows for the information to be typed out or hand written specific to the blend in the bag. By wrapping the label around the edge, it breaks up the space and gave us a stand alone place to reveal the website. The designs printed onto the bags are achieved with one screen, a stamp, and varying color so that it can be used to differentiate types and blends of coffee at first glance.
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