Telecom: Landing Page

Hi there!

Here is the website homepage I've been designing for a Multinational Telecommunication company in the past few months.
Goals
Creating a UI design for a Multinational Telecommunication company website. The objective of this project is to design a homepage and three journeys related to prepaid recharge, post-paid payment, and new connections.

Some Background
Gain understanding of the current state as well as analyze usage patterns based on analytics collected from website and app. Arrive at design concepts for journeys based on customer-centric design, competitive trends, and usage analytics-derived insights

Approach
Having studied the market and the existing platforms we divided the target audience into two groups. The main challenge was to keep the focus on the main elements of the page.

Results
I ended up with a clean and intuitive design that organizes user interface in a purposeful and consistent way. Applying dedicated approach to each target audience group I managed to serve their needs in the best possible way.

Wonder what you think of it. Feel free to share your opinion and ideas, love hearing from you!

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