We had to pleasure of working with the Bread team to refresh their brand earlier this year.

Bread provides white-labeled, customized solutions designed to optimize business impact by putting the retailer’s brand first and empowering consumers via flexible pricing options.

Our task was to provide a refresh that would honor the brand equity they had already built, while creating something new that felt more trustworthy, innovative, and professional.

Huge thanks to @Summer Teal Simpson Hitch for leading the brand strategy efforts! Her work is always instrumental to the branding work as it lays the foundation for decision-making throughout the process.

@Alicja Colon also slayed on photography for this brand. More of that to come!

The @Mossio team created the new site.

Check out the before and after.

Posted on Sep 17, 2018
Focus Lab
A brand agency where imagination meets process.

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