City of Montgomery Branding (School)

Montgomery

This is a branding project I'm working on for corporate branding class. Here are the stats: target demographic - 35 to 45 year olds (mostly male). Meant to convey a sense of southern living (hence the deer), a respect for historic buildings (hence the line work similar to old wood) while still keeping a formal approach for the city's business atmosphere (hence the typography).

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