Natural Yanniss is a natural soap brand that combines tradition and craft. Its ecological vegan soap bars, as well as its bottled products are olive oil-based and organically produced in Sierra del Segura, (Spain).
I was commissioned to create the branding and packaging for the brand. My goal when creating the branding was to represent the main component of the soaps, olive oil, as well as reflecting the values of craft. The botanical motifs are inspired by William Morris wallpaper Arts & Crafts designs, as well as the pattern designs created for the four product families.
The range of products was very extensive so they were divided into four different product groups: Pharmacy, Herbal shop, Premium and Men's line, differentiated by the pattern designs but unified by the branding and logo. The patterns were created out of the ornamental elements present in the logo, geometrical shapes and the "Y" from Yanniss. Color was used to characterize the different scents of each product family.
The design in this packaging reminds of vintage and traditional products yet being modern and appealing for the contemporary consumer.