Carlsberg Rebrand – Snap Pack – Reducing Plastic Waste

Taxi Studio has collaborated with Carlsberg on a major global rebrand, unifying its diverse markets with a simple yet versatile identity system that champions the principles of great Danish design.

I worked with the team to craft core elements that include the logo, hop leaf, crown and brand typeface, as well as the signature of Carlsberg founder JC Jacobsen.

To reduce waste, Carlsberg are introducing a new snap pack, which uses a revolutionary glue technology. No more plastic rings or wrapper! An innovation that will reduce the use of plastic.