Jon Stapp | atomicvibe

Dozen Flours visual identity option 01

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Dozen Flours visual identity option 01 logo id brand branding mark logotype type typography typographic calligraphy script lettering expressive emotive swash ligature clever visual identity brand mark custom type hand lettering double meaning hidden meaning

One of three initial concept pitches for a Seattle-based baking blog. I will be Dribbblin' up the other two over the course of this week.

Rather than going into excessive detail about my rationale and process here, I encourage you to take a bunch'a minutes, and read through my gargantuan Behance case study for this job.

Check the attachment to see my inspiration, sketches, and a few detailed shots of this very versatile concept's possible applications. I've depicted it here as a silk screen print on natural paper, and in the attachment as written in cake piping, as written in Sharpie/marker on Kraft paper, and as letterpressed on toothy cotton paper.

One final thing: I designed this as a full script with an accomanying secondary monogram. Both employ a hidden element. Do you see it?

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