Givr is a loyalty points scheme that delivers charitable donations to global charities and is an alternative to the low personal rewards of some high street retailers. I was commissioned to create a contemporary visual identity that would resolve the modern and technological approach to giving to charities.
The solution is a custom script based logo-type that represents sharing and cooperation with an accessible and human quality. The consistent line weight, geometric construction and flat terminals add a technological undertone while the use of ample internal space allows the identity to fit alongside branded credit cards. A heart is subtly built into the 'v' to represent the act of giving while the disc represents environmental and sustainable issues, our individual responsibilities to the global community and draws in the aspect of money in it’s coin like form. The red colour palette has the usual associations of care and love with an alternative cool green option.
The accompanying slab serif typeface introduces a down to earth and trustworthy contrast that is also carried through a simple stamp and over print treatments across the collateral's.
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