Rob Clarke

Norrlands Ljus

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Norrlands Ljus signature beer hand crafted letters brand sketch custom type hand drawn script identity bespoke packaging branding calligraphy hand lettering logotype lettering type typography logo

A tiny bit of process behind Norrlands Ljus (Light) typography.

Norrlands is one of Sweden's most appreciated beers so we had to be careful not to lose any loyal consumers, while also aiming to recruit new ones.

They were keen the straight j although I’m still not sure.

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