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Exploration and discovery are principles woven into the DNA of this brand. These core brand principles initially manifested simply as “finding new activities to do,” but we wanted to push it further. By default, many users would scroll down the page to consume content, but we wanted to add a special little interaction for those who explored a little more. Taking a cue from experiences like Snapple bottle caps, we pitched the idea of hiding science facts on each page when users scrolled *up* into the header banner.
It didn’t end up making it to production, but I thought I would bring the original concept alive with InVision Studio. It’s a fun example of a way to bring a core brand principle into an interactive experience.
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