First shot, so bite nicely :-)
This was designed for a speaking event on focusing on internal design infrastructure to improve business. The case study presented was entitle "Master Lock & the Battle Against Myopia." I created the word "Myopia" out of Master Lock's (yes the laminated padlock company) current product inventory. The breadth of their products and how they switched from competing in the padlock industry (400 mil market) to the personal security industry (40 bil market) was the focus of the talk.
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Show and tell for designers
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