Born in Silicon Valley, Arcus is a technology-based startup set to revolutionize the way people track and pay their bills around the world.

The logo was designed as a minimal typographic exercise that’s complemented by a more dynamic icon. The subtle color gradient background sets a visually warm first impression that in addition with the element’s distribution, becomes a well-balanced, user-friendly navigating experience.

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Posted on Aug 28, 2018

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