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I've been working for sometime on rebuilding my web design business' website, and a big part of that was establishing a fresh new visual identity. I wanted to create something that would appeal to my creative audience, while also setting me apart from a lot of other web design sites.
My company is called Boy In Tree, so finding an approach that was playful but had some meaning was a challenge. I hit on the idea of building models and dioramas to explain and represent my work, and building a treehouse to represent my studio was the first concept.
Building the model was great fun, and I hope to do more dioramas as I expand my site. For now I have a pretty cool object for my desk.