If you can’t explain it simply, you don’t understand it

If you can’t explain it simply, you don’t understand it well enough

This quote may originate from Albert Einstein, but it’s also very true when it comes to the field of information design. Knowledge and insight are the key to good communication on any topic. Invest time in studying your subject thoroughly. If you don’t understand what you’re communicating, you won’t be able to challenge the content and transform it into more understandable visuals.

From our notebook.