It's not often when the client changes his mind about an initially approved direction that it leads to anywhere good. After living with the first mark, the client came back and wanted it to be tougher, more rugged and have more heritage. I can live with that.
See attached for business card and secondary lock-ups. Business card will hopefully be printed on black paper, with a metallic silver. All of the darker hex-dots on the card will be debossed.
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