Caboodle UX Studio Chris Godby

User interviews for tech startup

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User interviews for tech startup cards heatmap warm landing page ux design eye tracking user interviews user testing fintech ux ui minimal

User interviews can reveal all kinds of juicy insights.

Assumptions from stakeholders (and ourselves) can easily creep into every project — the only way to validate is to test so that's what we did. Eye-tracking helped ensure content flow was on point.

We love having our design and copywriting being put through the test, it's a great way to get a higher degree of objectivity, and constantly improve!

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