Caboodle UX Studio Chris Godby

User interviews for tech startup

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User interviews can reveal all kinds of juicy insights.

Assumptions from stakeholders (and ourselves) can easily creep into every project — the only way to validate is to test so that's what we did. Eye-tracking helped ensure content flow was on point.

We love having our design and copywriting being put through the test, it's a great way to get a higher degree of objectivity, and constantly improve!

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