Offer page redesign:
Initially explored concepts in hi-fi. Then took a step back and reduced our two favorite concepts to lo-fi for user testing. Sounds a bit backwards, but I've always found it easier to jump straight into hi-fi first, then reduce fidelity if necessary for testing or internal comms.
In this particular case, our team decided we wanted to get customer feedback on 2 different concepts. Testing paper prototypes in lo-fi helps the customer focus on the concepts and content, rather than design details.
