For my next concept i'm going in a completely new direction, but i thought i'd post a shot of just the type without the cliché skull and sombrero based on some feedback .
about 2 years ago
This is definitely better man! If you happen to revisit this direction, you could also add some more weight to the right part of the type so to give it a little bit more balance.
@Dalius Stuoka Cheers mate. I agree. I did this mainly for me as i'm quite fond of this style and wanted to present it a little better then the previous shot. It appears though the client wants a more modern, less traditional approach.
by Matt Vergotis
I've gone a completely new direction here that is more aligned to the brief. the logo will be displayed on different sized walls in the restaurant bar so needed to be really flexible (see attachment for different orientations). The bar will be carefully chosen, modern Mexican-themed food and drink, eclectic but stylish and funky good-time music, fun atmosphere, venue to meet friends.
about 2 years ago
Again, love the style here, but totally understand if it doesn't fit the mood. Good practice, though. You could easily shelf this and use it for something else in the future.
Even though you've gone in a different direction, just wanted to add that I absolutely love this lettering, particularly the 'L'. It has such a fantastic style that's really accentuated by the rough edges.
@Jon Stapp Thanks mate, I should become a restauranteur. I have logos for a Mexican, Portuguese, Japanese and 2 fish and chips Restaurants that are all unused. Given i can do a killer Peri Peri chook on the coals, i might have to start with the portuguese restaurant.
@Claire Coullon Thank you Claire! stoked you like. I was really pumped on this design until i eventually received the brandmark brief and realised i was barking up the wrong tree. Nonetheless, like jon mentioned, it was really good lettering practice and i enjoyed every minute of it. Gee I love our job.
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