As part of potential project, not published. I created a multi-platform integrated campaign targeted toward seniors in the downtown Vancouver, BC area who live alone. The ads are to promote the Senior Centre and encourage a conversation with the seniors in need of services, friendship and fun.
The illustration is part of an ad in postcard format that is mailed out to residents in the area. This postcard also doubles as two dance tickets the recipients may redeem at the upcoming dance.
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