Bare Minerals Redesign : Social Feature

This is a piece from my original design concepts for the Bare Minerals site redesign. My goal for the art direction was to create a more natural, real life version of beauty that people could intimately connect with, and to highlight the Bare product line. To achieve this, we're seeing the models in candid moments (looking away from camera) with friendly facial expressions, the layouts can breathe with lots of negative space, the colors are light and warm, the typography is minimal and direct, and the models' brightness has been pushed back to let the Bare products come to the forefront.