C3 - Branding

C3 dribbble

The original logo was created by none other than the @philcoffman, and as the church's needs have grown, the obvious need for a brand guide became extremely apparent. As I began to piece things together with the old logo, I noticed that at a small scale, legibility suffered.

I wanted to create a unique shape that was identifiable on its own at all sizes but also allowed for a little more space for the text.

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