Hoodzpah Jennifer Hood

Skip - Another Logo Concept

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Skip - Another Logo Concept stars mascot character playful fun bounce cow app word mark brand identity branding logo

Another concept we dropped early on for Skip, because it felt too sleepy. It looked heavy, or like it belonged on an ice cream tub. More dreamy whimsical than what the Skip self checkout brand required. Checking yourself out in a store should feel fast and lively, not drowsy and relaxing. so we canned it quick. But still a cute cow!

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