Hoodzpah Jennifer Hood

Character concept for Skip Identity

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Character concept for Skip Identity emotion mascot character playful fun bounce ball app word mark brand identity branding logo

Part of this logo concept was the idea that the "i" dot would turn into an emotive little character named "Skip" who would walk people through the app, change colors depending on his mood, and help the user understand the features. Skip is an app that let's you skip the checkout line by checking out on your phone. See final at https://hoodzpahdesign.com/portfolio/skip/

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