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About three years ago I worked on a new logo for a very large brand, moving into a more friendly, approachable, and modern loose script concept. While the brand never went through with the large shift, it was still a pleasant process to go through and a great way to refine my logo script process. Here are a bunch of options we worked through. We finally settled on one simple option that is included within this gif and had it locked up with the baby.
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