Gusto Design Jenna Carando

Don't Gleep

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Don't Gleep multiply process type handdrawn type typography lettering

So, what the hell is “gleep”? I had a professor at MassArt who coined the word, best used to describe a situation when you have to present work that you’re not proud of. Maybe it’s not fully resolved yet and you’re still in the refinement phase, or you already shipped it but aren’t proud of the final piece. This word describes something that most creatives understand, but don’t have a great word for.

“Don’t gleep” has become a common phrase for the Brand Studio team at Gusto, so I decided to make a poster to hang in our design studio. Quit gleepin'!

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