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I've decided to make some posts for my social media outlets, sharing some of the things I'm learning these days, here's the first: "Advertising is how we find our way to things others provide." I believe that this is the cornerstone of targeting.
As advertisers, we are the mapmakers of the economic plateau - the pointsmen guiding the wayward consumer.
We don't need to convince people they need things they don't need, we just need to point people in the direction of what it is they're looking for.
This is how I see myself as an advertiser.