Jobs to Be Done: Turn Customer Needs Into Product Solutions

In product design, the jobs-to-be-done framework is a well-known approach to deconstruct the "job" a customer is trying to get done.

Daniel Lee, Toptal designer, describes the framework that enables companies to break down customer needs into specific steps. The resulting "job map" provides a structure that makes it possible to turn customer needs into product solutions.

https://www.toptal.com/designers/product-design/jobs-to-be-done?x=d

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