Nate Utesch

Ferocious Quarterly Logo

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Ferocious Quarterly Logo ferocious quarterly logo book plate highway dans the man

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The FQ logo is really only seen in a couple places. Namely, as the bookplate on the endpapers in each issue. With No.3 at the printer, I thought "what better than the 11th hour to rework this sucker"—such that it actually feels like it belongs on the endpapers.

Spent an evening drawing little serifs on H&FJ's Knockout only to realize that was the worst idea ever.

And then Dan Cassaro gave unto the world, Highway. I could watch that capital L swash at me all night.

(attachment is the before and after)

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