I didn't have the time to post during while working on the revisions unfortunately, but this is the further development of the Bookouture logo (printed tests). Original on top, two of the revised alternates in the middle and final, approved version on the bottom. Tried out some variations for the 'b' loop/swash, but in the end went back to the original one for its flow and distinctiveness. Subjective of course but in any case, it's definitely attention-grabbing. (To better balance start/end of the word, we changed the 'e' tail instead.)
A sincere thank you to everyone for the fantastic, very thoughtful feedback and suggestions on the first version. It was really helpful and much appreciated, both by myself and the client. Couldn't have asked for anything better!
Full size image (with annotations at an actually readable size) and process write-up on my portfolio.
about 2 years ago
These are amazing! I want to make beautiful type like you when I grow up!
Super owsum... Luv the type
Lovely read, project and process, Claire.
@Nick Haha thank you! Cheers as well for the mention on twitter, I appreciate it!
@saurabhj Thanks, glad you like it
@Milosz Thanks for taking the time to have a look, always love hearing from you!
Fantastic! I love where you ended up!
This is just perfect, Claire (still love the tail on the "e"). I'd love to see this in public.
Beautiful! I love seeing your refinement, and how much you care about the final product : )
Beauty! Thanks for sharing...
I love looking at your work
Great work thanks for sharing the process! Typically love seeing that more than the final product.
Beautiful job Claire. The refinements you made did the trick and made this logo come together nicely. Great work.
A beautiful result, even though I was still rooting for that 3rd one, just love that 't' :)
Great final Claire! Tons of character, and very well balanced. Loved the process post.
@Andy Thanks a lot, pleased to hear it!
@Christopher Cheers for the kind words, yes me too! Will be keeping an eye out.
@Jed Thanks, I appreciate that. Spent a while on those final details, glad it paid off :)
@Matt Thanks for taking the time to have a look, glad you like it!
@Drew Thanks for the really nice comment, that means a lot - particularly considering the amount of time I spend looking at your page..!
@Danny Yeah I'm with you on the process (if that wasn't obvious from the amount I write about it, haha). Thank you!
@Nikita Thank you so much for all of your help! I think the revisions to both halves made a huge difference. It was fun trying out that 'e' too. Thanks again!
@Yassine Ha, yes I thought you might have liked that one :) We did too, but in the end felt the simpler approach was more suited. Thanks very much!
@Michael Cheers! Thanks again for the help and suggestions, hopefully managed to get that sneaky 'e' fixed in the end!
@Brandon Thank you!
You've done it again. I need this typography as a font -or- my logo!
Haha thanks @Lewis! I think (well, know) I would need quite a while to make a full font..
Very nice, Claire. Gor really nice flow to it. Thanks for the process write-up, very interesting.
Thank you @Alex, I'm glad you liked it and thanks for reading! I hope all is well on your end.
It's so great to see your process and the result is simply awe-inspiring! I am seriously in love with that 'b' - it will make a great icon.
Thanks very much @Nayla! It's funny there were some quite divided opinions on the 'b' from the previous shot, I'm glad to hear you like it!
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