TENZING - Circa 2011

Once upon a time (2011), The Summit Group was kicking around the idea of starting a digital division named after the famous sherpa: TENZING. I was low on projects and high on ambition, so they asked me to do some research and put together a proposal on anything from branding to division processes. I thought building a brand around playful composites of historic photos would stand out against the slick tech look other agencies were going for. The project was ultimately tabled, but not before I did some exploratory design and drafted a script for a YouTube spot.