First concept for a bakery, cupcake, shake and icecream 'boutique' logo based in London.
Playing with basic form of a cupcake to also create the associate of a person sitting in a comfy deep sofa chair whist eating at the Black Vanilla. Not a finished idea, more of a first idea sketch to visaliase idea.
over 3 years ago
Type and Tag is very nice dude, descender on the 'Q' looks a little odd. Not sure on the device either, although I did pick up both associations you were after. Love to see what you end up with on this one - will be following developments! :)
Nice selection of typography Mr. Smith.
I will admit, however, that my first thought of seeing the "person in the sofa" was "a very fat person"
Probably have to make the chair more chair-like and less beanbag-ish to get the effect you are looking for. Keep us posted!
Hmm, make sure the comfy deep sofa chair doesn't just look like... more person :) I'd look like that if I went there enough for sure! I did kinda think of the Willy Wonka blueberry chick at first, which could be fun... or negative for this client :/
I have to agree with the two comments above - I also saw "very fat person" and beanbag chair, but I love the idea.
Also, not sure if you're in a position to affect this but: cupcakes is plural and milkshake is singular. Seem like they have tons of varieties of cupcakes but only one milkshake flavor..
I saw a heart with a fork through it.
Though I think that says more about me rather that the design.
I must admit at first glance, I saw a person who's had a few too many cupcakes. On the flip side... loving the font.
Yeah, saw the fat person too. Nice font choice for "Black Vanilla", not so sure about the "cupcakes..." font.
Lol @Pete: that's disturbing :)
Graham – I love the type and the idea. Some people may see a really large woman when they look at it first, but I do think you have a really strong idea with this one!
Sorry for late reply. All your comments are spot on, sort of reinforces what we have been talking with the client.
The actual idea they love, it's now a case of trying to get it to look less like a 'large' person, more like a cupcake, but that also hints at a big comfy armchair. Trying to get this 'quirky' but also 'stylish' look, so it's a nice project to be working on.
Pete : Not heard that one before, but nice one. :)
Amy : Yes, the tag line is just made up right now, we don't have an official line yet. So this needs to be addressed. :)
Wez : Quite right with the 'q', I like the font, but a few characters needs to be tweaked if we go ahead with the idea. :)
by Graham Smith
Quite a departure to previous ideas, but one that the clients are really happy with.
Hi res version
Mono only version
The link to Black Vanilla would be in the 3 letter L's. These are the shape of actual Black Vanilla pods. Interestingly, the client said that one of the things that should be avoided was any kind of handwritten font. Hence the rather long road to coming up with this idea.
So rather than any obvious cup cake, coffee, ice cream yada yada visuals, we have a direct link to the shop name and one of the key ingredients, the very expensive Black Vanilla pod.
Whilst scratching my head for inspiration, I was just playing with some random fonts and 'accidentally' selected a certain hand styled font, which happened to be right next to a photo of a vanilla pod on my pasteboard. I saw the similarity with the shape immediately and pretty much knew this would be the subtle 'play' needed. Once the client first saw the font he was surprised to say the least at how much he liked it.
So the font has been redrawn from scratch, so it fits better with the actual shape of the pods. The edges have a subtle rough texture, so when the logo is blown up for the shop signage, it should look half decent. Repeating letters have also been modified so each occurrence is different.
Close up of lettering
The tag line is set in Whitney HTF Book Condensed.
Pretty much job done. Now to make all the shop signage, take out food packaging etc. :)
over 3 years ago
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