DEVORAH COUTURE

DEVORAH COUTURE
-
A fashion store that sells clothing for mature ladies. Her clothing fits the mature women personality. She offers a chic, classy feel with a touch of class.
-
This was a fun project to work on. My main idea scope of the design was focused on Minimalism and Simplicity. The Logomark was formed from he Brand Initials (DC) and the box/border was added to create a balance within the Mark.
-
For the font, my initial idea was to use a Serif font to give a more feminine feel, But using that will add an instability between the mark and the context. So that's why I decided to use a more mature San Serif font, adding more balance between the Mark and the Context.
-
What are your thoughts on the Design concept? Does it fits the Brand well or otherwise?
Your feedback and suggestions are highly appreciated. Thanks and have a nice day.