Jeff McAllister

Other World Computing (OWC)

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Other World Computing (OWC) cms homepage grid clean branding experience ux ui web design responsive ecommerce

3 Attachments

OWC ( is the leader in innovative upgrades for Mac addicts. This project has been a huge overtaking in terms of branding, not being on an eCommerce platform and having to adhere to legacy systems. I couldn’t remove any of the core navigation for the time being but I could reorganize items for user efficiency. My goal was to elevate the brand, give them a more typical eCommerce experience and make the site mobile-friendly.

Attachments show desktop, mobile and what they had before my involvement. This will be an ongoing project with additional screens to come.

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