True North Fertility

The project in this proposal was to rebrand the True North Fertility website, which our team broke down into in a two-week design sprint.

The two-weeks entailed:
• Nailing down the finer points of concept, scope, and visual direction
• Experimenting with and deciding on a product vision
• Delivering designs on a continuous basis and opportunities for refinement

This was the proposed look for the final design.

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