Claire Coullon

Custom slab serif logotype

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Custom slab serif logotype wip hand lettering sketch work in progress custom typography slab serif logo wordmark branding lettering logotype

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And yet slabs always look so simple.. A few steps in the design process of a custom logotype, starting with a skeleton outline (I tried Regular/Condensed/Extended versions) and some rough sketch work, including a wacky 't-h' ligature that got axed.

I've attached a sketchbook scan and a full project write-up is on my website:

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