Here’s a set of illustrations I animated for Ringba, a global telecommunications platform we are making a website for here at Zajno.
Designing icons that would fit in with our abstract and metaphorical design and at the same time illustrate processes of mainly non-material nature. That was pretty challenging considering the number of icons necessary for the website!
As we already mentioned, we chose to present the product through a metaphor where the big shiny orb represents Ringba and its satellites are Ringba’s add-on products. Considering this, the decision was made not to reinvent the wheel and use spheres, orbs and waves as key elements for creating icons. My task was to animate the icons so they could better illustrate the essence of each process and feature they represent.
You can see above what I came up with. The icons adhere to the website’s overall style and the animations help to communicate the concept being represented.
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