Cowboy is an electric bike startup based in Brussels, Belgium. The company's first product is a motor-assisted bicycle designed to appeal to urban riders with a beautiful design and cutting-edge technology.
We proudly helped Cowboy craft their brand, establish their visual identity and tone of voice, create the app that controls the bike, and design their website and product materials including photography and print.
Read the full case study here: https://ueno.co/work/cowboy
Big shout-out to the team that made this happen: @Kwok Yin Mak, @Marco Coppeto, @Arnar Ólafsson, @Romain Briaux, Tom Kubik in the photography and extra kudos to the team at Cowboy for being amazing.
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