I worked with real estate startup Bundle Select to create a new identity for their simple and innovative service that saves home buyers and sellers a lot of money.
To start, this was not my favorite name (or abbreviation!), but with some time spent researching, sketching, more sketching, and testing, the logo and identity solidified. While researching, it became apparent that almost everyone uses a house for a logo... too easy/not simple. Wanting to create a meaningful and recognizable mark I ran through the gamut of shapes, symbols, colors, and letter combos. This was a quick turnaround, and I'm happy to see it reflecting the expertise and quality of this growing company.
See it in use:
The small team I worked with moved quickly and carefully, with this identity as the base of the brand, to create the MVP of Bundle Select. I'll be posting more on that in my next post.
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