Frank and Earnest Crafted Coffee

I worked with Frank and Earnest from their inception, providing them with their first visual identity. The task was to create something that reinforced the values of the brand; honesty, simplicity and authenticity. I opted for solid, serious type and paired it with a softer, distressed face to reinforce the artisanal, hand-crafted nature of the product. The rest of the visual language was made of distressed textures and vintage detailing.