Be (seltzer) water, my friend.

As someone who drinks their share of La Croix Pamplemousse, it seemed fitting when Braze just wanted to see what it would look like if we designed a seltzer water can for them.

Sometimes it's not always about business cards or trade show banners, even though those are important items. Sometimes it's just as valuable to do more light hearted explorations.

The term braze comes from welding, and can result in having some really interesting color changes on the scorched metal. This coloring fit nicely on the aluminum can looking like it was "burned" or brazed.

Cheers y'all!

Posted on Jul 2, 2018
Focus Lab
A brand agency where imagination meets process.

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