Newton Llorente

Bookworm Online Bookstore Logo

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Bookworm Online Bookstore Logo logo bookstore logo design flat design vector graphic negative space logotype logos brand branding identity

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Book slipcase mock-up for the final BookWorm logo lockup. I modified the Gotham typeface such that the letter O's of the wordmark take the shape of a worm, after which I used the said letters to create a pattern for the book's front cover and the slipcase's base. The result is a brand that communicates quirkiness and approachability.

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