Chubb partnered with cousins Nick Chubb and Bradley Chubb and chronicled their journeys to the NFL draft in the spring of 2018. The campaign, titled "ame Name. Same Values.", was aimed at engaging prospective Chubb Insurance customers in the southeastern United States, where Nick and Bradley attended University of Georgia and North Carolina State, respectively.
We created a landing page where one video was published at a time, following the Chubb cousins as they trained, met with their fans, and prepared for the biggest moment of their lives: the NFL draft.
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