The Vible – Process

A detailed sketch for a logo for a personal project of mine. Scanning this guy into illustrator to refine the details.
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The Vible is a weekly music blog series that I write and I wanted to step my game up this year for my posts and create a visual identity for it. The series is a collection of beachy, surf, psychedlic, afro-pop music so I wanted the logo to have a vintage west-coast feel.