Vadim Carazan

Ladder Client and Ladder Coach app icons

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Ladder Client and Ladder Coach app icons health logo star arrow arrows fit monogram growth sportive level levels steps stair stairs step letter lettering 3d fly up marketing symbol mark brand leader sport dynamic wellness growth success ladder fitness progress l negative space

Hey guys,
The Ladder team asked me to create a different app icon for Ladder coach version app that will help delineate between the Ladder (Client) side of the platform and the Ladder (Coach) side of the platform.
Coach, the fitness star! This is how I call this concept and the idea that should reflect the icon. I used for construction the similar polygons for both logos to keep the consistency of brand identity.

Ladder is a personalized health and wellness coaching platform.

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