Brand Aid Jeremy Mansfield

U.S. Polyco Wires

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U.S. Polyco Wires content strategy ux wireframes brand aid

When working with larger teams of key decision makers, I've found I save a lot of time in the end by forcing them to focus on content strategy first and understanding the user flow vs. just seeing what the design is like, which is what they get most excited about.

Content is king, but execution is emperor and wireframes can be the key to ruling a project's universe.

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