IBM Eye - IBM Hills!

IBM Eye is captured from one of my posters designed for a joint Design Sprint Workshop as curves representing IBM hills of Enterprise Design Thinking.
Besides the negative space can be interpreted as a white arrow, shows the way to go!

Hills tell you where to go, but each team must figure out how to get there. Hills empower teams to make everyday decisions and be creative with their problem solving while keeping sight of the big picture.

Hills are not lists of requirements. When you write a Hill, focus on the who, what, and wow. Address who the outcome will serve, what they will be able to do, and why they will care.

Who
Who are the users? Make it easy to understand who the intended users are.
What
What's the need they're trying to meet? Convert your understanding of their needs into your project goals.
Wow
How will you measure your success? How should this outcome differentiate you from your competitors?

Posted on Jun 18, 2018

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